Dr Md Abdul Momen, an Associate Professor of Marketing at East-West University, received his PhD with a merit scholarship from the International Islamic University Malaysia. He has published more than 20 research papers in reputable international journals. Dr Momen has worked with the Malaysian Education Ministry and Bank Negara (Central Bank of Malaysia). He was a research trainer for the BCS Administration Academy and Open University, Bangladesh. He is also involved in the ‘Skilled for Employment Investment Program’ (SEIP), a Bangladesh-ADB collaboration. The AD scientific index (January 2022) rated Dr Momen as the best marketing scientist in Bangladesh.