Dr Mohammed A Razzaque, currently an Adjunct Academic (Marketing) at the University of New South Wales School of Business, obtained his PhD from the same university. Starting his teaching career at the Institute of Business Administration (IBA), the University of Dhaka in 1971, he moved to the University of Khartoum, Sudan (1976), followed by the National University of Singapore (1981) and finally, the University of New South Wales (2001). He was a visiting professor at Rutgers University, New Jersey, USA; Helsinki School of Economics, Finland; and North South University, Bangladesh. A highly acclaimed marketing academic, Professor Razzaque received several teaching-excellence awards. Dr Razzaque has authored more than one hundred research and conceptual papers published in reputed international journals and conference proceedings. Dr Mohammed Razzaque has authored more than onehundred research and conceptual papers published in reputed internationally refereed journals and conference proceedings.