Dr Seyama Sultana teaches at the United International University (UIU), as an Associate Professor of Marketing. She obtained her PhD in marketing from the International Islamic University Malaysia with merit scholarship. Dr Seyama has published 14 research articles in international journals. She also has more than 10 conference papers. Her paper presented at Malaysia’s Asia Pacific Business Research Conference (2013) received the best paper award. Dr Seyama led a UIU ACBSP (standard 6) team. She worked as a marketing consultant for a nationally famous corporation, judged national contests, and participated in the acclaimed ‘Teaching for Active Learning’ program with elite teachers from public and private universities in Bangladesh.